45
thermal underwear for kids
Skip itSoft demand (-87.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.61avg listing price — sweet spot $15–$100
Price range
Great$12.12–$62.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great30%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Review moat
Good1,144.77avg incumbent reviews — the moat a new listing must climb
Market size
Okay$249K$249K/yr · 1.0M searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad7.9%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-87.7%90-day search growth — must beat 0% to launch
Signals High Returns