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the strangers mask
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Avg price
Great$21.66avg listing price — sweet spot $15–$100
Review moat
Great393.69avg incumbent reviews — the moat a new listing must climb
Price range
Great$10.07–$37.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-29.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$12K$12K/yr · 103K searches
Signals Out of Stock