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the north face women
Skip itSoft demand (-67.8% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Great$91.70avg listing price — sweet spot $15–$100
Market size
Good$279K$279K/yr · 1.9M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,955.74avg incumbent reviews — the moat a new listing must climb
Price range
Okay$9.45–$345.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad7.7%return rate — above 5% kills the launch gate
Brand share
Bad96%top-5 brand share — brand-locked demand
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-67.8%90-day search growth — must beat 0% to launch