40
the gym people
Skip itHigh returns (11.9%) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$25.04avg listing price — sweet spot $15–$100
Price range
Great$9.04–$110.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Review moat
Bad11,643.65avg incumbent reviews — the moat a new listing must climb
Market size
Bad$76K$76K/yr · 1.3M searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad11.9%return rate — above 5% kills the launch gate
Signals High Returns