49
the fleece company
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Brand share
Great44%top-5 brand share — no brand owns this niche
Avg price
Great$19.83avg listing price — sweet spot $15–$100
Price range
Great$5.51–$66.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+15.7%90-day search growth — must beat 0% to launch
Review moat
Bad6,975.67avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Returns
Bad9.2%return rate — above 5% kills the launch gate
Market size
Bad$29K$29K/yr · 140K searches