47
the drop
Skip itHigh returns (11.4%) — this niche doesn't clear our bar today.
Competition
Incredible11%top-5 click share — an open shelf
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Great$18.36avg listing price — sweet spot $15–$100
Review moat
Great371.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$7.22–$37.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$36K$36K/yr · 597K searches
Growth
Bad-42.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad11.4%return rate — above 5% kills the launch gate