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the chosen merchandise
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$25.01avg listing price — sweet spot $15–$100
Review moat
Great264.48avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.67–$43.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$116K$116K/yr · 198K searches
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand