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54

tennis skirt

Worth a look

Shows a sweet-spot price point ($20.76 avg), but high returns (11.6%) keeps it on the watch list.

Market size 75Growth 78Conversion 10Competition 81Returns 2Price range 76Avg price 89Brand share 47Review moat 42Quality gap 32

Avg price

Great$20.76

avg listing price — sweet spot $15–$100

Competition

Great34%

top-5 click share — an open shelf

Growth

Great+67.2%

90-day search growth — must beat 0% to launch

Price range

Great$10.34–$30.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$872K

$872K/yr · 5.5M searches

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,292.17

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Returns

Bad11.6%

return rate — above 5% kills the launch gate

Search terms