45
ted lasso jacket
Skip itHigh returns (12.7%) — this niche doesn't clear our bar today.
Review moat
Incredible45.59avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$45.40avg listing price — sweet spot $15–$100
Price range
Incredible$18.86–$98.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$15K$15K/yr · 24K searches
Returns
Bad12.7%return rate — above 5% kills the launch gate