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teal wig
Skip itHigh returns (10.1%) — this niche doesn't clear our bar today.
Avg price
Incredible$30.40avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good$10.02–$140.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,346.06avg incumbent reviews — the moat a new listing must climb
Market size
Okay$110K$110K/yr · 244K searches
Growth
Bad-6.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Returns
Bad10.1%return rate — above 5% kills the launch gate
Signals High Returns