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taylor swift sunglasses
Skip itA small market ($6K/yr) — this niche doesn't clear our bar today.
Review moat
Good595avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Okay$5.46–$22.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.38avg listing price — sweet spot $15–$100
Competition
Bad70%top-5 click share — a locked-up shelf
Returns
Bad5.6%return rate — above 5% kills the launch gate
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$6K$6K/yr · 13K searches