40
taylor swift hat
Skip itA small market ($29K/yr) — this niche doesn't clear our bar today.
Avg price
Great$17.46avg listing price — sweet spot $15–$100
Review moat
Great421.61avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.79–$26.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.9%90-day search growth — must beat 0% to launch
Returns
Bad9.5%return rate — above 5% kills the launch gate
Market size
Bad$29K$29K/yr · 64K searches