48
tattoo choker
Skip itSoft demand (-6.6% this quarter) — this niche doesn't clear our bar today.
Competition
Great39%top-5 click share — an open shelf
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,087.28avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Price range
Okay$5.19–$24.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.7%return rate — above 5% kills the launch gate
Market size
Okay$201K$201K/yr · 310K searches
Avg price
Okay$10.53avg listing price — sweet spot $15–$100
Growth
Bad-6.6%90-day search growth — must beat 0% to launch