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tartan scarf
Skip itSoft demand (-60.5% this quarter) — this niche doesn't clear our bar today.
Competition
Great37%top-5 click share — an open shelf
Avg price
Great$15.05avg listing price — sweet spot $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Good$4.96–$136.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,330.84avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.3%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$21K$21K/yr · 106K searches
Growth
Bad-60.5%90-day search growth — must beat 0% to launch
Signals High Returns