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tankini bottoms
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but high returns (14.4%) keeps it on the watch list.
Competition
Great20%top-5 click share — an open shelf
Growth
Great+98.4%90-day search growth — must beat 0% to launch
Avg price
Great$19.11avg listing price — sweet spot $15–$100
Price range
Great$10.66–$45.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,771.68avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$28K$28K/yr · 166K searches
Returns
Bad14.4%return rate — above 5% kills the launch gate