60
tan through swimwear women
Worth a lookShows a fragmented shelf (top 5 take 11% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible11%top-5 click share — an open shelf
Brand share
Great40%top-5 brand share — no brand owns this niche
Avg price
Incredible$34.15avg listing price — sweet spot $15–$100
Growth
Great+106.3%90-day search growth — must beat 0% to launch
Price range
Great$8.78–$61.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,319.96avg incumbent reviews — the moat a new listing must climb
Market size
Bad$75K$75K/yr · 959K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad14.5%return rate — above 5% kills the launch gate