33
tan sweatshirt
Skip itSoft demand (-61.4% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible12%top-5 click share — an open shelf
Avg price
Great$16.40avg listing price — sweet spot $15–$100
Price range
Okay$6.97–$208.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Returns
Bad5.7%return rate — above 5% kills the launch gate
Review moat
Bad28,491.92avg incumbent reviews — the moat a new listing must climb
Market size
Bad$33K$33K/yr · 354K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-61.4%90-day search growth — must beat 0% to launch
Signals High Returns