51
tan shoe polish
Worth a lookShows low returns (1.4%), but a small market ($74K/yr) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good$6.14–$24.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.55avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,716.53avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Market size
Bad$74K$74K/yr · 69K searches