40
tan hoodie
Skip itSoft demand (-57.6% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible$24.42avg listing price — sweet spot $15–$100
Price range
Great$10.70–$99.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great46%top-5 brand share — no brand owns this niche
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad16,207.27avg incumbent reviews — the moat a new listing must climb
Returns
Bad9.0%return rate — above 5% kills the launch gate
Market size
Bad$19K$19K/yr · 186K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-57.6%90-day search growth — must beat 0% to launch