54
tan hat
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but a small market ($88K/yr) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great21%top-5 click share — an open shelf
Price range
Great$7.49–$60.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.93avg listing price — sweet spot $15–$100
Growth
Good+25.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,239.58avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.6%return rate — above 5% kills the launch gate
Market size
Bad$88K$88K/yr · 231K searches