58
tail
Worth a lookShows a fragmented shelf (top 5 take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great27%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good602.81avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Good$14.05avg listing price — sweet spot $15–$100
Price range
Good$0.01–$37.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$202K$202K/yr · 1.7M searches
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand