49
tactical shirt
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Incredible$33.91avg listing price — sweet spot $15–$100
Price range
Great$9.98–$72.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+10.8%90-day search growth — must beat 0% to launch
Review moat
Okay3,449.92avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.9%return rate — above 5% kills the launch gate
Market size
Bad$92K$92K/yr · 966K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale