38
tactical jacket
Skip itSoft demand (-51.3% this quarter) — this niche doesn't clear our bar today.
Competition
Great22%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Avg price
Great$73.20avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$23.72–$208.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,616.42avg incumbent reviews — the moat a new listing must climb
Market size
Bad$38K$38K/yr · 860K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad11.8%return rate — above 5% kills the launch gate
Growth
Bad-51.3%90-day search growth — must beat 0% to launch