41
sword earrings
Skip itA small market ($56K/yr) — this niche doesn't clear our bar today.
Review moat
Great212.75avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$6.93–$29.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.56avg listing price — sweet spot $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Market size
Bad$56K$56K/yr · 230K searches
Signals Low Review Barrier