61
swimdress
Worth a lookShows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Incredible$32.98avg listing price — sweet spot $15–$100
Growth
Great+108.2%90-day search growth — must beat 0% to launch
Price range
Great$14.04–$55.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great55%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,415.41avg incumbent reviews — the moat a new listing must climb
Market size
Okay$189K$189K/yr · 2.3M searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad15.9%return rate — above 5% kills the launch gate