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swim shorts women
Worth a lookShows demand growing +146.2% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+146.2%90-day search growth — must beat 0% to launch
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$20.26avg listing price — sweet spot $15–$100
Price range
Great$11.59–$33.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 7.2M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,752.84avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Returns
Bad14.4%return rate — above 6% kills the launch gate