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swim shirts for women with built in bra
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but high returns (13.2%) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Growth
Incredible+120.4%90-day search growth — must beat 0% to launch
Avg price
Incredible$27.32avg listing price — sweet spot $15–$100
Price range
Great$11.55–$38.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,078.45avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Bad$17K$17K/yr · 234K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad13.2%return rate — above 5% kills the launch gate