58
swim romper
Worth a lookShows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible14%top-5 click share — an open shelf
Growth
Incredible+113.9%90-day search growth — must beat 0% to launch
Avg price
Incredible$33.52avg listing price — sweet spot $15–$100
Price range
Incredible$17.09–$46.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good692.34avg incumbent reviews — the moat a new listing must climb
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Market size
Bad$95K$95K/yr · 1.3M searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad13.9%return rate — above 5% kills the launch gate