56
swim romper with built in bra and pockets
Worth a lookShows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible12%top-5 click share — an open shelf
Growth
Incredible+111.9%90-day search growth — must beat 0% to launch
Avg price
Incredible$34.13avg listing price — sweet spot $15–$100
Price range
Great$14.33–$46.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great336.66avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Market size
Bad$28K$28K/yr · 478K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad14.7%return rate — above 5% kills the launch gate