swim diapers size 2
Worth a lookShows demand growing +196.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+196.6%90-day search growth — must beat 0% to launch
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great$15.90avg listing price — sweet spot $15–$100
Market size
Good$580K$580K/yr · 319K searches
Price range
Good$9.28–$24.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,648avg incumbent reviews — the moat a new listing must climb