Skip to content
35

sweatshirt with pockets no hood

Skip it

Soft demand (-53.3% this quarter) — this niche doesn't clear our bar today.

Market size 20Growth 0Conversion 4Competition 91Returns 31Price range 95Avg price 95Brand share 3Review moat 41Quality gap 33

Avg price

Incredible$39.96

avg listing price — sweet spot $15–$100

Price range

Incredible$15.37–$60.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great24%

top-5 click share — an open shelf

Review moat

Okay2,410.54

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Market size

Bad$81K

$81K/yr · 578K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad99%

top-5 brand share — brand-locked demand

Growth

Bad-53.3%

90-day search growth — must beat 0% to launch

Products