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sweatshirt dress
Skip itSoft demand (-66.9% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Avg price
Incredible$27.41avg listing price — sweet spot $15–$100
Brand share
Great46%top-5 brand share — no brand owns this niche
Price range
Great$8.73–$53.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay2,425.11avg incumbent reviews — the moat a new listing must climb
Market size
Bad$92K$92K/yr · 1.5M searches
Returns
Bad10.7%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-66.9%90-day search growth — must beat 0% to launch