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sweater vest
Skip itHigh returns (11.1%) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great$19.27avg listing price — sweet spot $15–$100
Price range
Good$8.75–$30.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good695.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$167K$167K/yr · 2.4M searches
Growth
Bad-33.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Returns
Bad11.1%return rate — above 5% kills the launch gate
Signals High Returns