47
sweater tank
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Brand share
Great45%top-5 brand share — no brand owns this niche
Avg price
Great$19.27avg listing price — sweet spot $15–$100
Review moat
Good647.46avg incumbent reviews — the moat a new listing must climb
Price range
Good$8.51–$30.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad$66K$66K/yr · 670K searches
Growth
Bad-29.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad10.4%return rate — above 5% kills the launch gate