44
sweater set
Skip itHigh returns (12.3%) — this niche doesn't clear our bar today.
Competition
Incredible11%top-5 click share — an open shelf
Avg price
Incredible$28.32avg listing price — sweet spot $15–$100
Brand share
Great43%top-5 brand share — no brand owns this niche
Price range
Great$8.50–$61.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Okay2,303.31avg incumbent reviews — the moat a new listing must climb
Market size
Bad$13K$13K/yr · 1.2M searches
Growth
Bad-45.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Returns
Bad12.3%return rate — above 5% kills the launch gate
Signals High Returns