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sweater dress for women
Skip itSoft demand (-87.6% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible10%top-5 click share — an open shelf
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Avg price
Incredible$33.32avg listing price — sweet spot $15–$100
Price range
Great$7.07–$79.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay1,665.14avg incumbent reviews — the moat a new listing must climb
Market size
Okay$139K$139K/yr · 4.2M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-87.6%90-day search growth — must beat 0% to launch
Returns
Bad24.8%return rate — above 5% kills the launch gate