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sweat jacket
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$22.51avg listing price — sweet spot $15–$100
Price range
Great$9.81–$58.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay4.9%return rate — above 5% kills the launch gate
Review moat
Bad14,597.48avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.7%90-day search growth — must beat 0% to launch
Market size
Bad$17K$17K/yr · 221K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale