55
surf hat
Worth a lookShows a sweet-spot price point ($25.36 avg), but weak search conversion (1.3%) keeps it on the watch list.
Avg price
Incredible$25.36avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Price range
Great$9.96–$40.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+60.9%90-day search growth — must beat 0% to launch
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,637.61avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.9%return rate — above 5% kills the launch gate
Market size
Bad$69K$69K/yr · 211K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand