60
sunglasses with strap
Worth a lookShows demand growing +82.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Great+82.7%90-day search growth — must beat 0% to launch
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$380K$380K/yr · 521K searches
Price range
Good$7.04–$24.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.69avg listing price — sweet spot $15–$100
Review moat
Bad6,476.82avg incumbent reviews — the moat a new listing must climb
Brand share
Bad93%top-5 brand share — brand-locked demand