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55

sun hoodie

Worth a look

Shows a fragmented shelf (top 5 take 17% of clicks), but weak search conversion (0.7%) keeps it on the watch list.

Market size 12Growth 90Conversion 9Competition 96Returns 31Price range 82Avg price 86Brand share 80Review moat 24Quality gap 37

Competition

Incredible17%

top-5 click share — an open shelf

Growth

Great+97.3%

90-day search growth — must beat 0% to launch

Avg price

Great$19.56

avg listing price — sweet spot $15–$100

Price range

Great$4.95–$68.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great55%

top-5 brand share — no brand owns this niche

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Review moat

Bad5,449.26

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$49K

$49K/yr · 355K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Search terms