31
sully ears
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Review moat
Good723.33avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.04avg listing price — sweet spot $15–$100
Price range
Good$7.33–$24.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.0%90-day search growth — must beat 0% to launch
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Returns
Bad8.6%return rate — above 5% kills the launch gate
Market size
Bad$19K$19K/yr · 99K searches