44
suede jacket
Skip itSoft demand (-60.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$39.51avg listing price — sweet spot $15–$100
Competition
Great22%top-5 click share — an open shelf
Price range
Great$27.27–$107.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great421.28avg incumbent reviews — the moat a new listing must climb
Brand share
Good63%top-5 brand share — brands hold most of the demand
Market size
Bad$38K$38K/yr · 1.2M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-60.1%90-day search growth — must beat 0% to launch
Returns
Bad23.6%return rate — above 5% kills the launch gate