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suede dye
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.21avg listing price — sweet spot $15–$100
Price range
Good$9.47–$20.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,307.24avg incumbent reviews — the moat a new listing must climb
Market size
Okay$117K$117K/yr · 171K searches
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-20.0%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand