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suede dress
Skip itSoft demand (-71.7% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$40.90avg listing price — sweet spot $15–$100
Brand share
Great42%top-5 brand share — no brand owns this niche
Review moat
Great147.16avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Good$8.71–$152.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$29K$29K/yr · 358K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-71.7%90-day search growth — must beat 0% to launch
Returns
Bad28.3%return rate — above 5% kills the launch gate