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suede brush
Worth a lookShows searches that convert (11.6% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Market size
Great$887K$887K/yr · 614K searches
Price range
Good$5.20–$43.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.44avg listing price — sweet spot $15–$100
Review moat
Okay3,100.15avg incumbent reviews — the moat a new listing must climb
Growth
Bad-32.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand