36
stuff for boys 10-12
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Avg price
Great$17.36avg listing price — sweet spot $15–$100
Price range
Good$7.15–$37.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,432.92avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Market size
Bad$16K$16K/yr · 313K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale