29
stuff for 13+ year old boys
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Avg price
Great$15.01avg listing price — sweet spot $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Price range
Good$7.69–$28.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,136.83avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$12K$12K/yr · 105K searches