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striped sweatshirt
Skip itSoft demand (-58.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.76avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Price range
Great$7.66–$37.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Bad5,325.7avg incumbent reviews — the moat a new listing must climb
Market size
Bad$58K$58K/yr · 594K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-58.7%90-day search growth — must beat 0% to launch
Returns
Bad13.7%return rate — above 5% kills the launch gate
Signals High Returns