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striped sweater
Skip itSoft demand (-54.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.73avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Price range
Great$7.66–$63.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Review moat
Bad5,198.98avg incumbent reviews — the moat a new listing must climb
Market size
Bad$53K$53K/yr · 541K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-54.7%90-day search growth — must beat 0% to launch
Returns
Bad14.1%return rate — above 5% kills the launch gate
Signals High Returns