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striped pajamas
Skip itSoft demand (-47.7% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$24.05avg listing price — sweet spot $15–$100
Price range
Great$10.98–$69.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Review moat
Good1,267.15avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Bad7.3%return rate — above 5% kills the launch gate
Market size
Bad$29K$29K/yr · 277K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-47.7%90-day search growth — must beat 0% to launch